Amazon Buy With Prime: How to Offer Prime Shipping on Your eCommerce Website in 2024

Seller Strategy

82% of eCommerce leaders state that offering faster delivery increases shopper conversion – and what service is better known for fast delivery than Amazon Prime?

Keep reading for everything you need to know about Amazon Buy with Prime:

What is Amazon Buy With Prime?

Amazon Buy with Prime launched in April 2022 to allow US-based eCommerce brands to offer their customers Prime benefits on their websites. This means that Amazon Prime members can take advantage of the same fast, free shipping they’re used to on Amazon while shopping on your brand’s website. 

Buy with prime

The service was designed so that sellers can use their existing Amazon fulfilment service (FBA) or opt into Multi-Channel Fulfillment for orders placed via Buy with Prime to offer all of the Prime membership benefits to customers outside of Amazon:

  • Free 1-2 day shipping
  • Free returns
  • Feature reviews from Amazon
  • And offer 24/7 customer support with Buy with Prime Assist.

Benefits of Buy With Prime for eCommerce Businesses

The benefits of using Amazon Buy with Prime are plentiful and can significantly impact your eCommerce business. Here’s a look at some of the key advantages:

Enabling a Buy with prime payment option on your eCommerce website can have a significant impact on your website conversions.

Here are some stats:

Sellers have reported an average increase of 25% in shopper conversion rates when using Buy with Prime. 

And an average revenue uplift of 12%.

That’s not surprising since 70% of shoppers expect delivery in 2 days or less.

And don’t forget that 70% of surveyed merchants indicate that Buy with Prime increases shopper trust in their brand.

These stats, coupled with simplified logistics, reliable delivery, and swift and secure transactions, the benefits of Buy with Prime are evident for both sellers and customers.

Amazon advertising

Leveraging Social Proof: Reviews from Amazon with Buy with Prime

Aside from the logistics and payment benefits of Buy with Prime, one of the key benefits is the ability to integrate Amazon customer reviews into your product pages. 

These reviews provide high-quality and reliable social proof, significantly enhancing the credibility of both your brand and products to boost consumer trust and increase your conversion rates.

What Platforms Is Buy With Prime Compatible With?

Amazon Buy with Prime is compatible with a range of eCommerce platforms, including Salesforce, Shopify, and most major eCommerce platforms. 

However, there are a few requirements to meet before you can use Buy with Prime on your store:

  • Your business must be registered in the U.S. 
  • You must have an active eCommerce website
  • You’ll need a Professional Seller Central account to manage your product catalog
  • You’ll need to activate your Amazon Pay account, linking it to either a Seller Central or Multi-Channel Fulfillment account

Don’t leave your business vulnerable. Get product liability insurance that scales with you.

Pay-as-you-sell, multi-channel liability insurance for eCommerce.

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Policies can be canceled at any time, with 30 days’ notice.

Buy with Prime for Salesforce Commerce Cloud

The integration of Amazon Buy with Prime with Salesforce Commerce Cloud is currently an invite-only program

Here’s a breakdown of the benefits you can expect if accepted into the program:

  • 97% on-time delivery rate: Tap into the world’s largest fulfillment network with deliveries made 7 days a week and a 97% on-time rate
  • Prime-Eligible Product Filtering: Buy with Prime on Salesforce enables filtering for Prime-eligible products so customers can find products on your site that come with Prime benefits
  • Mixed Cart Checkout: Customers can seamlessly checkout with mixed carts, including Prime and non-Prime items. This flexibility can enhance the shopping experience for customers, encouraging them to add more items to their carts

You can sign up on the Buy with Prime website to learn more about Amazon’s salesforce integration.

Shopify app on mobile device

Buy with Prime app for Shopify

By integrating the Buy with Prime app with your Shopify store, you can offer Prime benefits directly on your site, enhancing the shopping experience for your customers and potentially boosting your sales. 

It’s easy to set up via the Buy with Prime Shopify app.

How to set up Buy with Prime on Shopify:

  1. Install the Buy with Prime app on Shopify
  2. Add Amazon Pay to your Shopify Wallet
  3. Sign in or sign up for Buy with Prime & connect your seller account or multi-channel fulfillment account
  4. Assign your Amazon SKUs to your Buy with Prime products within your Shopify catalog
  5. Activate the products you want to include in Buy with Prime
  6. Check the product detail pages to ensure the Buy with Prime button is working correctly

Other eCommerce service providers

Even if you’re using a lesser-known eCommerce platform provider, Amazon Buy with Prime is still available to you. Amazon offers a widget designed for easy setup and customization. 

How to set up the Buy with Prime widget:

  1. Create an Amazon Buy with Prime account
  2. Link your Amazon seller or multi-channel fulfillment account
  3. Set up and link your Amazon Pay account
  4. Import the products you’d like to offer Buy with Prime on
  5. Customize and add the Buy with Prime button and Amazon reviews to your website 
Boxes in an Amazon warehouse

Buy With Prime: Is it Worth the Cost?

Cost is a huge consideration for sellers interested in adding new payment options to their eCommerce website. So, if you’re still unsure whether Amazon Buy with Prime is the right fit for your business, try the Buy with Prime ROI Calculator

This tool can help you assess the potential financial impacts and make an informed decision about integrating the service by comparing current revenue and expenditure on fulfillment with the potential costs and ROI of using Buy with Prime. We’ve also put together an overview of the costs you can expect when using Buy with Prime:

Prime Service Fee3% of order value, $1.00 per order minimum
Fulfillment FeesFrom $5.33 per unit fulfilled From $0.78 per cubic foot stored per month
Payment processing fee2.4% of order value and $0.30 per transaction*

*Not applicable to Shopify stores. Shopify charges its own payment processing fee

To calculate the exact fees for your products, use Amazon’s 2024 Rate Card.

Essentially, leveraging Buy with Prime can boost your sales and enhance your brand’s reputation by offering social proof, credibility, and Amazon’s trusted delivery of your products. 

However, it’s important for each seller to fully assess the costs associated with Buy with Prime against the potential uplift in sales. If your profit margins are already slim, it may not be the service for you. If you’re able to absorb the cost of the fees, Amazon Buy with Prime can present a huge opportunity to increase your eCommerce sales with little added effort.

Don’t leave your business vulnerable. Get product liability insurance that scales with you.

Pay-as-you-sell, multi-channel liability insurance for eCommerce.

No obligation quote.
Policies can be canceled at any time, with 30 days’ notice.

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