Assureful
How Much Coverage

How much insurance do Walmart Marketplace sellers need?

Walmart requires at least $1,000,000 per occurrence and $2,000,000 in aggregate, covering general and product liability worldwide, once your GMV exceeds $100,000 over 12 months or when Walmart requests it. Walmart Inc., its subsidiaries, and affiliates must be named as additional insured.

Get a free quote

Recommended limits for Walmart sellers

Situation

Suggested limit

Walmart minimum

$1,000,000 per occurrence / $2,000,000 aggregate

Coverage scope

General and product liability, worldwide

Additional insured

Walmart Inc., subsidiaries, and affiliates

Higher-risk category

Consider higher limits or an umbrella

Free quote

Get the right limits, priced on real sales.

Assureful sets you up with the limits your marketplaces and buyers require and a marketplace-ready COI. From $26/mo.

From $26/mo

Pay-as-you-sell insurance

  • A-rated underwriters
  • 42% less than comparable A-rated insurers (avg)
  • Quote in 2 minutes
  • No annual forecasts
  • Cancel anytime

No obligation. Cancel anytime.

Questions

FAQ.

How much insurance does Walmart require?+

At least $1M per occurrence and $2M aggregate, covering general and product liability worldwide, with Walmart named as additional insured, once GMV exceeds $100,000 in 12 months or on request.

Related

General information, not insurance advice. Sources: Walmart Marketplace: Liability insurance policy. Reviewed 2026-07-01.