About Us
The go-to insurance provider for eCommerce businesses
Eliminating arbitrary sales forecasts and annual upfront payments for eCommerce businesses.
Why We Built Assureful
The shift from physical retail to eCommerce left the insurance industry behind. We built something better.
Traditional Insurers
- Revenue estimates and guesswork
- Locked-in annual premiums
- Hours of paperwork
- Price never adjusts to your sales
Assureful
- Priced on real sales data
- Pay as you sell - adjusts monthly
- Quote in 2 minutes
- A-rated coverage, no broker
On average, 42% less than comparable A-rated insurers.
Built by eCommerce sellers, for eCommerce sellers
Our founders experienced firsthand how poorly traditional insurance serves online sellers, both in service and price, and the stress that creates.
When our founder and eCommerce entrepreneur, Rohit Nair, found himself paying tens of thousands of dollars more than necessary for liability insurance, he realised there was no product built specifically for the way modern eCommerce businesses operate.
So we decided to build one.
Assureful was created to give online sellers fair pricing, accurate coverage based on real sales, and insurance designed specifically for the global eCommerce economy.
Meet the Team
The insurance specialists with a passion for eCommerce
Rohit Nair
Founder & CEO
Experienced entrepreneur with multiple exits in health & wellness, eCommerce, and consumer tech.
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Iain Watt
Co-Founder & COO
Regulated industry veteran with 30+ years experience as a senior corporate leader at Deloitte, BP, Diageo, Philip Morris, and AXA.
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Alex Champagne
VP of Growth
Former Amazon seller and Head of Sales at one of the world's pre-eminent eCommerce M&A firms, 15+ years expertise in eCommerce.
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Keaton Flanigan
Account Executive
Nationally licensed insurance professional specializing in property and casualty, as well as surplus lines. Proud founder of the Flanigan Foundation.
LinkedInThe Values That Drive Assureful
Everything we build is guided by these principles.
Transparency
Clear pricing, clear coverage, no surprises.
Customer Value
Bespoke pricing designed around your real sales, not guesswork.
Technology First
AI-native systems powering faster underwriting, smarter pricing, and better protection.
Simplicity
Insurance built for modern eCommerce businesses.
Exceptional Experience
Insurance that removes stress so founders can focus on growth.
Our Technology
The right price, in real time
Our proprietary rating and pricing model gathers billions of data points from eCommerce platforms to generate the right price in real-time. Constantly updated with new data and honed using AI and machine learning, our pricing model is continuously refined to generate the best possible price for you.