The go-to insurance provider for eCommerce businesses
Eliminating arbitrary sales forecasts and annual upfront payments for eCommerce businesses.
You deserve so much more from your insurance provider
The shift from physical retail to eCommerce has left the insurance industry behind, and left eCommerce sellers without the service and care they need and expect.
Assureful provides accurate insurance for online sellers, covering 100% of your global sales, including offline channels, based on your actual revenue. Our monthly billed, Pay-As-You-Sell Insurance removes the guesswork and ensures you always have the right coverage.
Pay-as-you-sell liability insurance designed by, and for, eCommerce sellers
Our founders experienced firsthand how poorly traditional insurance serves online sellers, both in service and price, and the stress that creates.
When our founder and eCommerce entrepreneur, Rohit Nair, found himself paying tens of thousands of dollars more than necessary for liability insurance, he realised there was no product built specifically for the way modern eCommerce businesses operate.
So we decided to build one.
Assureful was created to give online sellers fair pricing, accurate coverage based on real sales, and insurance designed specifically for the global eCommerce economy.
Meet the Team
The insurance specialists with a passion for eCommerce
Rohit Nair
Founder & CEO
Experienced entrepreneur with multiple exits in health & wellness, eCommerce, and consumer tech.
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Iain Watt
Co-Founder & COO
Regulated industry veteran with 30+ years experience as a senior corporate leader at Deloitte, BP, Diageo, Philip Morris, and AXA.
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Alex Champagne
VP of Growth
Former Amazon seller and Head of Sales at one of the world's pre-eminent eCommerce M&A firms, 15+ years expertise in eCommerce.
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Keaton Flanigan
Account Executive
Nationally licensed insurance professional specializing in property and casualty, as well as surplus lines. Proud founder of the Flanigan Foundation.
LinkedInThe Values That Drive Assureful
Transparency
Clear pricing, clear coverage, no surprises.
Customer Value
Bespoke pricing designed around your real sales, not guesswork.
Technology First
AI-native systems powering faster underwriting, smarter pricing, and better protection.
Simplicity
Insurance built for modern eCommerce businesses.
Exceptional Experience
Insurance that removes stress so founders can focus on growth.
Our Technology
The right price — in real time
Our proprietary rating and pricing model gathers billions of data points from eCommerce platforms — to generate the right price in real-time. Constantly updated with new data and honed using AI and machine learning, our pricing model is continuously refined to generate the best possible price for you.
See How Much You Can Save
Accurately rated and fairly priced Commercial General Liability Insurance to fit your eCommerce needs
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