Cross-border sellers
Selling to the US from abroad? You still need US-compliant cover
US marketplaces apply their insurance rules based on your US sales, not where you are based. Here is what sellers in each region need to know to sell to US customers.
Product liability insurance for China sellers selling to the US
If you are based in China and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. Chinese sellers are often the importer of record for US customers, which can make them the target of a US product claim.
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Product liability insurance for Hong Kong sellers selling to the US
If you are based in Hong Kong and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. Hong Kong based sellers reaching US buyers must meet US marketplace terms and carry US-compliant proof of insurance.
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Product liability insurance for UK sellers selling to the US
If you are based in UK and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. A UK seller's own UK cover usually will not satisfy a US marketplace, which needs US limits and additional-insured wording.
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Product liability insurance for Canadian sellers selling to the US
If you are based in Canadian and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. Canadian sellers reaching US buyers need coverage that meets US marketplace limits, not only their domestic policy.
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Product liability insurance for European sellers selling to the US
If you are based in European and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. European sellers on Amazon US or Walmart must provide US-compliant coverage with the required additional insured named.
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Questions
FAQ.
Do sellers outside the US need US insurance to sell on Amazon?+
Yes, once US sales cross Amazon's threshold. The requirement follows your sales into the US market, not your business location, so foreign sellers must provide US-compliant coverage and a Certificate of Insurance.
Why are importers more exposed to US claims?+
Because the overseas manufacturer is usually beyond the reach of a US lawsuit, the seller or importer of record often becomes the party a US claim targets. US-compliant product liability is the protection.
Reach US buyers, covered.
Start a quote to check eligibility and get US-compliant product liability with a marketplace-ready Certificate of Insurance.
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