Smart insurance that instantly scales and adjusts based on your actual sales.
We provide pay-as-you-sell general liability insurance designed specifically for eCommerce. With premiums starting from just $26 per month.
Fully compliant and connected with all major eCommerce platforms
No yearly projections. No guesswork. Get stress-free insurance with Assureful.
Premiums are based on annual forecasts, charged upfront or through high-interest premium financing. This leaves you vulnerable to under-insurance if you surpass your sales projections or eats into your bottom line if you over-insure.
Assureful offers accurate online seller insurance based on actual sales, eliminating the guesswork. Our monthly-billed and pay-as-you-sell insurance ensures you maintain the right coverage without the stress.
Explore our online seller insurance products today.
Assureful is not a broker.
We’re the underwriter.
You’re covered directly by us, with claims handled by our trusted claims administrator. No sharing your data with third-party insurers to find the best quote.
A’-rated insurance from Lloyd’s of London. Underwritten by us.
Designed by eCommerce sellers,
for eCommerce Sellers
Fully Compliant with Amazon & Walmart
Integrates with all major eCommerce platforms
Resources for eCommerce Sellers
Stay updated with the latest trends, tips, and insights in product and liability insurance. Learn how to protect your business and succeed in the changing ecommerce landscape. Join our community and empower your online business with Assureful.
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Get the most accurately rated and fairly priced liability insurance for eCommerce
Get a bespoke quote in minutes
Our proprietary machine learning technology assesses your product mix against 28,000+ product categories to give you the best quote tailored to your needs. Without the need for lengthy application forms.
Pay monthly with no interest or hidden fees
Connect your seller accounts and let our technology automatically adjust your monthly premium based on actual sales, not an annual forecast.
Sell fully assured
With eCommerce insurance that syncs your actual sales and is backed by Lloyd’s of London, you can maintain coverage for exactly what you sell every month without lifting a finger.
Secure the right protection for your eCommerce business
Sign up today to receive your free quote in minutes.
No obligation quote.
Policies can be canceled at any time, with 30 days’ notice.
Question: How does the Assureful process compare to traditional insurers?
Answer: “So much easier. Oh, my God. I mean, trying to allocate sales percentages based on the last 12 months for different brands because they don’t specialize in Amazon… It’s like dealing in an analog world”
Founders of Waterglider, 8-Figure Amazon Sellers
Frequently Asked Questions
Is Assureful a broker?
Assureful is not a broker. We’re an underwriter, providing ‘A’ Rated insurance from Lloyd’s of London. That means we’re not sharing your confidential business data with other insurers, nor are we driven by sales incentives to earn a broker’s fee. Your cover comes directly from us, with claims handled by our trusted claims administrator.
What is covered in commercial general liability insurance?
Our general liability insurance for online sellers covers product liability, which protects your business in the event that a defective product results in injury or property damage.
What do you do with my data?
How does Assureful offer a better value than comparable providers?
Assureful collects sales data in real-time from eCommerce marketplaces across 28,000 product categories and uses this to assess the level of risk facing your business. Our rating engine then rates, prices, and bills this monthly so you don’t over or underpay.
What products do you cover?
Assureful’s commercial general liability insurance covers products in over 28,000 categories. To check whether we cover a specific product, get in touch or apply for a free quote.
Does your general liability insurance cover products made in China?
Yes. Assureful’s eCommerce insurance covers imported products made in China.
What platforms does Assureful integrate with?
Assureful integrates with all major eCommerce platforms to provide your accurate monthly premium. Currently, you can connect the following seller accounts: Amazon, eBay, Etsy, Walmart, Shopify, BigCommerce, WooCommerce, Squarespace, Wix, Gumroad, Shopee, FNAC, Lazada, Magento, Mercado Libre, PrestaShop, Shoper, and more.
Do you cover my non-eCommerce sales?
Yes. All other sales including wholesale and non-eCommerce sales will all be covered under your policy.
Do you provide other insurance coverage?
Assureful is the first insurer totally dedicated to providing eCommerce seller insurance, so we only offer the mandatory commercial general liability insurance that’s required by platforms such as Amazon and Walmart at present. We understand the need for coverage at different stages in your supply chain so are working on providing different coverage options in the future.
Is liability insurance mandatory for Amazon?
Yes. When you generate $10,000 in sales in any given month, Amazon requires you to have commercial general liability insurance. Assureful general liability insurance for Amazon is fully compliant with their requirements.
Is liability insurance mandatory for Walmart?
Yes, Walmart requires all sellers to hold commercial general liability insurance and product liability insurance to sell via their online marketplace. Assureful’s liability insurance is fully compliant with their requirements.
Am I covered if I sell my products abroad?
Yes, you’re covered for all of your global sales.
How do I make a claim?
Notify us that a claim has been made via your online account. You’ll be prompted to tell us a few details and then we’ll handle everything from there.
Can I cancel my policy?
Yes. All policies can be canceled at any time. You’re not tied into a 12-month contract. Just give us 30 days’ notice that you wish to cancel.