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We’re the eCommerce Insurance Experts!

Pay-as-you-Sell Liability Insurance

Fully marketplace compliant.
Hero Image

We’re the eCommerce Insurance Experts!

Hero Image

Pay-as-you-Sell
Liability Insurance​

Fully marketplace compliant.​

We’re the eCommerce Insurance Experts!

Hero Image

Pay-as-you-Sell
Liability Insurance​

Fully marketplace compliant.​

Connected and Compliant with

We're not Brokers. We're the Underwriters.

‘A’ Rated insurance from Lloyds of London underwritten by us.

Connected and Compliant with

We're not Brokers.
We're the Underwriters.

‘A’ Rated insurance from Lloyds of London underwritten by us.
Assureful at a glance

We are data-driven, smarter and understand eCommerce better than traditional insurers.

Our team is comprised of eCommerce founders and insurance specialists.

Assureful at a glance

We are data-driven, smarter and understand eCommerce better than traditional insurers.

Our team is comprised of eCommerce founders and insurance specialists.

Why Assureful

Why are we better?

  

Assureful Other Insurers
Amazon & Walmart Compliant
'A' rated insurance
Understand eCommerce
Pay-as-you-Sell
Cover Private Label Products
Cover Imported Products
Cover Products Made in China
National Reach
Why Assureful

Why are we better?

  

Assureful Other
Insurers
Amazon & Walmart Compliant
'A' rated insurance
Understand eCommerce
Pay-as-you-Sell
Cover Private Label Products
Cover Imported Products
Cover Products Made in China
National Reach
AI
AI-DRIVEN INSURANCE BUILT BY AND FOR ECOMMERCE

Why Choose Us?

Smart, relevant and compliant insurance underwritten by Assureful

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Compliant with Amazon and Walmart

If your Amazon sales exceed $10,000 in one month, you must have Commercial General Liability Insurance. Assureful has been built for you.

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Connected directly to your Seller Accounts

Smart AI-driven rating and pricing for mandatory insurance. Assureful is Smart.

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Covering 32,000 product categories

We cover products made in China, Private Label products, resellers and wholesalers. We know eCommerce.

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All your sales channels

Not just Amazon, Assureful covers all your sales and sales channels. Assureful protects your business.

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Pay-as-you-Sell

Assureful looks at the products you’ve sold in the previous month and invoices you. Assureful is monthly-billed and usage-based insurance.

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Sell fully assured

If you add new products to connected Amazon accounts, no need to tell us. Assureful is "Plug-in and Forget" insurance.

AI-DRIVEN INSURANCE BUILT BY AND FOR ECOMMERCE
AI

Why Choose Us?

Smart, cheap, relevant and compliant insurance underwritten by Assureful
Bullet Icon

Compliant with Amazon and Walmart

If your Amazon sales exceed $10,000 in one month, you must have Commercial General Liability Insurance. Assureful has been built for you.

Bullet Icon

Connected directly to your Seller Accounts

Smart AI-driven rating and pricing for mandatory insurance. Assureful is Smart.

Bullet Icon

Covering 32,000 product categories

We cover products made in China, Private Label products, resellers and wholesalers. We know eCommerce.

Bullet Icon

All your sales channels

Not just Amazon, Assureful covers all your sales and sales channels. Assureful protects your business.

Bullet Icon

Pay-as-you-Sell

Assureful looks at the products you’ve sold in the previous month and invoices you. Assureful is monthly-billed and usage-based insurance.

Bullet Icon

Sell fully assured

If you add new products to connected Amazon accounts, no need to tell us. Assureful is "Plug-in and Forget" insurance.

What we offer

Our Product Tailored To Your Needs

As an eCommerce merchant, you probably rely on intermittent sample testing of the products you source and rarely, if ever, visit the factory which produces these products, or accompany them on their journey from factory to customer. You probably also source in one jurisdiction and sell in another, thousands of miles away.

Assureful’s Commercial General Liability proposition is designed to suit your very specific business.

We provide accurately rated and priced product liability, public liability and legal protection insurance to fit your needs and give you peace of mind.

The unique richness of our data provides essential transparency of every product at every stage in the supply chain, providing additional protection to your business should you face a liability claim from one of your customers.

Monthly-billed and usage-based Commercial General Liability Insurance product just for eCommerce businesses..
Stop projecting your sales and start selling! Connect your seller accounts to us to get accurate cover.
If you change your product mix on your connected accounts, you don’t need to tell us.
We’re compliant with Amazon’s insurance requirements as well as Walmart’s.
Protect your entire business, not just some of your sales channels.
We cover products made in China.

Smart Insurance for

What we offer

Our Product Tailored To Your Needs

Monthly-billed and usage-based Commercial General Liability Insurance product just for eCommerce businesses.
Stop projecting your sales and start selling! Connect your seller accounts to us to get accurate cover.
If you change your product mix on your connected accounts, you don’t need to tell us.
We’re compliant with Amazon’s insurance requirements as well as Walmart’s.
Protect your entire business, not just some of your sales channels.
We cover products made in China.

Smart Insurance for

What we offer

Our Product Tailored To Your Needs

Monthly-billed and usage-based Commercial General Liability Insurance product just for eCommerce businesses.
Stop projecting your sales and start selling! Connect your seller accounts to us to get accurate cover.
If you change your product mix on your connected accounts, you don’t need to tell us.
We’re compliant with Amazon’s insurance requirements as well as Walmart’s.
Protect your entire business, not just some of your sales channels.
We cover products made in China.

Smart Insurance for

Most popular questions

Frequently ask questions

Assureful represents true value for money. We operate a distributed business model so our overheads are negligible, and, we price our cover of your business based on your actual sales in the last 30 days so we reflect your real needs, not arbitrary annual forecasts.

Insurance is a regulated business and each US state applies variations on regulations. At Assureful, we strive to make sure that our policyholders receive their policy documentation in plain, jargon-free English.

Amazon and Walmart are some of the eCommerce marketplaces to require mandatory general liability insurance. The marketplaces want to ensure that their retail customers are protected for bodily injury or property damage on the products they purchase.

Assureful is the first insurance company totally dedicated to serving eCommerce merchants and as eCommerce merchants ourselves, we understand the needs for cover at different stages in the supply chain. We are gathering data to feed our algorithms so that we can provide different covers as soon as possible. At present we only offer Commercial General Liability cover.

Assureful respects your privacy and abides by laws and regulations related to data protection and privacy. We use your data to enhance the service we offer and to ensure that our rating of your business is accurate and that you receive the best possible price. You can read our Privacy Policy.

Assureful is totally compliant with Amazon’s rules on data and we apply these same rules to all of our other data sources.

Amazon has set out its policy very clearly, Commercial General Liability insurance is mandatory as soon as a third-party merchant reaches sales of $10,000 in any month. If your monthly sales drop below $10,000 you will incur a lower premium to reflect that but you will have to pay a minimum premium as set out in your policy documentation.

Need more information?

Contact Us