Insurance for
Amazon Sellers|
Product liability insurance for eCommerce sellers. Connect your store, price coverage from actual sales, and get a quote path that feels built for online business.

0%
average savings
$99
starting monthly
0K+
product categories
Built for sellers
Insurance should move at marketplace speed.
Amazon
Meet the $10K sales threshold without scrambling for a COI.
Shopify
Protect a fast-moving product catalog without annual guesswork.
Customer proof
“Assureful has been amazing! They took care of everything with Amazon and finding the right insurance for our Amazon Product was really easy. Highly recommend for all e-commerce sellers!”
Waterglider International
Start now
See if Assureful is Right For Your Brand.
No obligation. Qualified sellers can continue straight into the quote flow.
Get a free quoteNo obligation free quote
Questions
What sellers ask before applying.
Yes. Amazon requires all sellers generating more than $10,000 in monthly revenue to maintain a product liability policy. Assureful policies are fully compliant with Amazon's requirements and we can send your certificate of insurance directly to Amazon on your behalf.
Yes. We cover imported products from all countries including China, across 33,000+ product categories. This is a key area where traditional insurers often decline coverage or charge significantly more.
We connect directly to your Amazon or Shopify seller account and calculate your premium each month based on your actual sales volume. No annual forecasts, no guesswork, no surprise audits. If your sales go down, your premium goes down automatically.
Yes. You can cancel at any time with 30 days' notice. There are no lock-in periods, no early termination fees, and no penalties.
No. Assureful is an insurance provider with delegated underwriting authority. We handle everything directly - your data is never shared with third-party brokers.
We integrate directly with Amazon and Shopify. When you connect your seller account, we automatically pull your sales data to price your coverage accurately each month.
Coverage can start immediately after your application is approved. Most sellers are covered within 24 hours.
Product liability coverage protects you if a product you sell causes bodily injury or property damage to a customer. This includes legal defence costs, settlements, and judgments.
By connecting your seller accounts, our AI Underwriting Engine can access your real-time sales data to accurately rate the risk of your product mix and give you the best possible price. This eliminates the need for annual revenue forecasts.
Assureful covers over 33,000+ product categories across Amazon and Shopify. We cover 95% of products, including those manufactured in China.
Yes. Your Assureful policy covers global sales, so you're protected no matter where your customers are located.
Claims can be submitted through your online Assureful account. Our trusted claims administrator will handle the process from there.
Assureful respects your privacy and abides by laws and regulations related to data protection and privacy, including maintaining SOC 2 compliance. We use your business data to ensure that our rating of your business is accurate so you receive the best possible price.