Assureful Resource Library

So many Amazon sellers don’t realize that selling their businesses is even a viable option. In fact, according to Jungle Scout’s 2024 State of the Amazon Seller report, only 16% of Amazon sellers started their business with the goal of an eventual exit.  But with the...

82% of eCommerce leaders state that offering faster delivery increases shopper conversion – and what service is better known for fast delivery than Amazon Prime? Keep reading for everything you need to know about Amazon Buy with Prime: What is it? What are the...

Are you struggling with high storage costs and low sales on Amazon?  Your Sell-through Rate might be the culprit. A poor STR can lead to overstocking, increased storage fees, and ultimately lower profit margins for your Amazon business.  In this blog post,...

Did you know that Amazon has over:  2000 facilities including over 200 fulfillment centres 1.27M operations staff and partners 120K trucks, vans, and planes The ability to deliver 10BN+ packages every year? Multi-channel fulfillment is how eCommerce sellers are...

Amazon Enhanced Brand Content, now known as A+ Content, allows sellers to tell a compelling story through their product listings by adding enhanced product descriptions – to generate more sales.  Why is this an important feature to take advantage of as an Amazon...

Open to brand-registered sellers on Amazon, sponsored brand ads boost visibility and drive sales.  By showcasing the brand logo, a custom headline, and a selection of products, sponsored ads are more prominent and flexible than standard pay-per-click (PPC) ads,...

Premium A+, or A++ Content, is the top tier of Amazon product listings.  Amazon estimates that while A+ Content boosts sales conversions by 3-10%, with Premium A+ Content, that figure rises to 20%! So, if the potential revenue boost is so high, why isn’t every...

The most successful brands have one crucial thing in common: they tell a story.  Customers don’t buy products. They’re not persuaded by features. They buy benefits, stories, and transformations. But on Amazon, your space to tell that story is limited by the...

How do you break into becoming an Amazon Vendor? Do you even want to?  This article will break down the difference between Amazon Vendors and Amazon Sellers, the perks of each, and how to evaluate your options as an Amazon business owner. We’ll cover: What is an...

Everyone from small, one-product businesses up to multinational household names knows the value of selling on Amazon.  But how you get your products to your customers’ door is another story. As an Amazon third-party seller, you’ve got three options: Fulfilled by...

Every single product on the Amazon marketplace is awarded a Best Seller Rank (BSR). Where do your product products rank? Spot product trends, seasonality, and opportunities to break into new categories by analyzing the Amazon Best Seller Ranking.  Here’s how....

Account suspension is a threat looming above Amazon sellers’ heads, but do you know the four types of account suspension and how to avoid them?  Being proactive is the best way to ensure your Amazon business runs smoothly, and most importantly, stays...

Did you know that counterfeit sales account for nearly 3.3% of world trade? That’s over $500 billion a year lost to counterfeiters.  Is your brand at risk? Amazon’s Transparency program is one of the steps they’re taking to protect sellers and customers from this...

Taking your Amazon business global – not the huge challenge it might seem.  Amazon has two key programs to support sellers in accessing customers around the world: North American Remote Fulfillment (NARF and Global Selling and this article will answer your most...

Do you know how much counterfeit sales are worth every single year? Over $500 billion. Amazon Project Zero is a proactive program aimed at eliminating counterfeit products on the Amazon marketplace.  This article will look at how Project Zero aims to protect both...

When it comes to success on Amazon, there’s one thing for sure: metrics matter.  In this article, we delve into the critical Amazon seller metrics you need to track for an efficient and profitable Amazon business.  Why is Understanding Amazon Seller Metrics...

As your Amazon business thrives, it might be time to consider expanding your business into international markets. Amazon's NARF program and other global selling initiatives make this easier than ever. But the question remains - which countries or regions should you...

As an Amazon FBA seller, you have two options when it comes to prepping your shipments to be received by an Amazon FBA warehouse: Option #1: Have your supplier do it Option #2: Send your inventory to a specialist Amazon prep center More and more FBA sellers are opting...