Assureful Resource Library

As an Amazon FBA seller, you have two options when it comes to prepping your shipments to be received by an Amazon FBA warehouse: Option #1: Have your supplier do it Option #2: Send your inventory to a specialist Amazon prep center More and more FBA sellers are opting...

Eliminate the threat of account deactivation that looms over every Amazon seller’s head with Account Health Assurance.  It sounds like music to every seller’s ears, but how does AHA work? Who’s eligible? And how beneficial is it for sellers?  Let’s find out:...

Amazon don’t want to suspend seller accounts…but it’s a very real threat for sellers who don’t maintain their account health.  Let’s break it down so you can avoid the threat of account suspension: What is Amazon Account Health? Amazon Account Health is a system...

Ready to tap into a whole new customer base by expanding across international borders but feel held back by the complexities that international selling brings? The Amazon North America Remote Fulfillment (NARF) program, also known as Remote Fulfillment with FBA, is...

Ignoring your Amazon IPI Score could be costing your business more than you realize.  In this guide, we’ll cover how to understand, improve, and protect your IPI Score by walking you through: What the Amazon IPI Score is How Amazon calculates your score What a...

Did you know that your seller IPI score, historical sales volume, and even seasonal fluctuations can influence your Amazon FBA capacity limits?  In 2023, Amazon introduced a significant change to how they manage their fulfillment center capacity, moving from...

Picture this: You're out of stock. You've lost potential sales, your Best Seller Rank is plummeting, and customers are flocking to your competitors. Sounds like a nightmare, right? As an Amazon FBA seller, your inventory is your most valuable asset, and strategic...

Every aspect of your Amazon listing is an opportunity to drive traffic and sales – that includes your listing copy, images, and investing in video. While video capabilities used to be reserved for brand-registered sellers, Amazon opened this up to all sellers in the...

80% of consumers are less likely to buy a product if it has no reviews.  Clearly, customers expect reviews – authentic ones.  They’re the key to directly driving more sales. But what if you don’t have any at all? And how many do you really need to make a...

Imagine two similar Amazon product listings, one with a “best seller” badge and one without. Which one would you be more inclined to click and buy? As an Amazon seller, understanding these badges and how to earn them can be a game-changer for your business. Badges...

There’s no denying the opportunities surrounding Amazon when it comes to eCommerce. But it’s competitive and sometimes, hard to stand out.  Without a distinct space, your brand voice can get drowned out, and your products overlooked.  Sellers who are ready...

“The world’s most customer-centric company” – that’s Amazon’s goal and promise to their customers. Part of that goal is protecting customers from counterfeit products or bad sellers who are infringing on intellectual property rights. Amazon brand protection is how...

Did you know that the US imported a staggering $562.9 billion worth of goods from China in 2022?  This upward trend – with a few exceptions during the COVID-19 pandemic – has been largely driven by the eCommerce industry, the continued rise of which has made...

99.9% of customers read reviews when they shop online. So why not leverage this statistic to your advantage? Reviews will naturally trickle in as you sell, but a targeted strategy to encourage customer reviews based on proven techniques could be the boost your Amazon...

Considering selling a new product using Amazon FBA?  Then you need to accurately calculate your potential profit margins to determine the viability and potential success of your products. While the calculation seems simple (revenue – costs = profit), for Amazon...

“Do more of what works and less of what doesn't.”  When you’ve launched a product that resonates with your customers and delivers profitable sales, it's only logical to capitalize on that success. One effective strategy to amplify your sales is leveraging product...

In the ever-evolving landscape of online retail, understanding the nuances of product insurance categorization is a crucial piece of the puzzle that can have far-reaching implications for businesses. Prioritizing this will ensure a smoother and more secure journey for...

Some Amazon sellers just seem to have a knack for picking the perfect products to sell, no matter the season. They seem to always be in the right place at the right time, capitalizing on the latest trends and consumer demands. Ever wondered how? Whether you're an...