Amazon FBA + FBM Seller Insurance
Insurance for
Amazon Sellers
Product liability insurance for FBA and FBM sellers who need a Seller Central-ready quote, a compliant Certificate of Insurance, and pricing based on real Amazon sales.
No obligation. Built for Amazon sellers crossing the $10K/month insurance threshold.
0%
average savings
$99
starting monthly
0K+
product categories
Built for Amazon sellers
A quote page for sellers who need the next step now.
$10K threshold
Amazon requires product liability insurance once monthly sales exceed $10,000.
$1M / $1M limits
Move toward a Seller Central-ready COI with Amazon named as Additional Insured.
FBA + FBM
Use real sales data instead of locking yourself into an annual revenue forecast.
Amazon insurance requirements
What Amazon usually wants to see on the COI.
Amazon's marketplace rule becomes urgent when sellers exceed $10,000 in gross monthly sales. The practical job is not just buying a policy, it is getting a Certificate of Insurance that Seller Central can accept.
Start Amazon quote$1,000,000 per occurrence
$1,000,000 aggregate
Occurrence-based product liability policy
Amazon.com Services LLC named as Additional Insured
Certificate of Insurance available for Seller Central
A-rated insurer support for marketplace compliance
What coverage does
Product liability coverage for marketplace risk.
Amazon seller insurance is meant to protect the business when a product allegedly causes bodily injury or property damage. It also pays for the defense of covered claims, which can matter even when the seller did not manufacture the product.
Included focus areas
- Products and completed operations liability
- Bodily injury and property damage caused by products you sell
- Legal defense costs for covered product liability claims
- Imported products, including products manufactured in China
- Amazon FBA, Amazon FBM, and multi-channel eCommerce sales
- 33,000+ supported product categories
Why the quote uses store data
Product mix and sales volume drive risk. A seller doing $40,000 a year in low-risk home goods should not be priced the same way as a seven-figure supplement or electronics seller. Connecting Amazon gives underwriting a clearer view of the actual business.
Quote path
Four steps from quote intent to coverage.
01
Start the quote
Tell us who you are, where the business is based, and what kind of products you sell.
02
Connect Amazon
Connect Seller Central so Assureful can price from actual sales and product data.
03
Review the price
Eligible sellers see the monthly premium and can move toward bind without another broker call.
04
Use the COI
After binding, use your Certificate of Insurance for Seller Central or marketplace partners.
Assureful vs traditional quote paths
Built around how Amazon sellers actually operate.
Pricing context
What Amazon sellers may pay.
These are indicative ranges for a $1M/$1M product liability policy. Final pricing depends on product category, state, revenue, and underwriting.
| Annual Amazon revenue | Typical monthly premium | Best fit |
|---|---|---|
| Under $50K/year | $26-$45/month | New FBA and FBM sellers |
| $50K-$500K/year | $45-$95/month | Growing Amazon stores |
| $500K-$5M/year | $95-$450/month | Established marketplace brands |
| $5M+/year | Custom | Higher limits, complex products, or multi-channel scale |
Internal resources
More context for Amazon seller insurance.
Amazon seller insurance guide
The deeper guide to Amazon's $10K sales threshold, $1M/$1M requirement, and COI workflow.
Read moreAmazon insurance requirement explained
What sellers need to know before Seller Central asks for a Certificate of Insurance.
Read moreAmazon Certificate of Insurance guide
Fields, additional insured wording, and common reasons Amazon rejects a COI.
Read moreeCommerce business insurance
Coverage context for sellers who operate beyond Amazon or sell across multiple marketplaces.
Read moreProduct liability insurance
Plain-English explanation of what product liability covers and where claims come from.
Read moreInsurance calculator
Estimate coverage needs before starting the full quote application.
Read moreStart now
See if Assureful is Right For Your Brand.
Start with email, then complete the quote path when you are ready. The Amazon context stays attached to the application.
Get a free quoteNo obligation free quote
Questions
Amazon seller insurance FAQ.
Amazon sellers who exceed $10,000 in gross monthly sales generally need commercial general liability or product liability insurance with at least $1,000,000 per occurrence and $1,000,000 aggregate. The policy should support Amazon's Certificate of Insurance requirements, including naming Amazon as Additional Insured.
It is built for both FBA and FBM sellers. The requirement is based on Amazon seller activity and product liability exposure, not only on who fulfills the order. Pricing can differ by product category, revenue, fulfillment model, and risk profile.
Connecting Amazon lets Assureful price the policy from actual sales and product data instead of asking you to guess your annual revenue. The connection helps reduce underwriting back-and-forth and supports pay-as-you-sell pricing.
Yes. The quote path is designed around Seller Central compliance and COI needs. Eligible sellers can move toward a policy and Certificate of Insurance that supports Amazon marketplace requirements.
Assureful is built for eCommerce sellers and supports imported products across many categories, including products manufactured in China. Exact eligibility still depends on the product category, claims history, location, and underwriting rules.
Pricing starts from $26/month for eligible sellers. The actual premium depends on product category, monthly sales, business location, coverage limits, and underwriting results after you connect your store.
Many sellers operate on both. Assureful is designed for multi-channel eCommerce sellers, so you can start the quote from the Amazon page and still connect other supported store data during the application.
Not always. Some sellers require underwriting review because of product category, sales data quality, higher limits, location, claims history, or appetite rules. The goal is to make eligible sellers fast while routing edge cases correctly.