A-rated product liability insurance that meets Amazon's $1M / $1M requirement. We connect to your Seller Central account, price your cover on real sales data, and send your Certificate of Insurance directly to Amazon, within minutes.
On average, 42% less than comparable A-rated insurers.
No obligation. Coverage starts immediately. Cancel anytime.
Integrated with Amazon Seller CentralAmazon's Rule
Once your Amazon sales exceed $10,000 in any calendar month, Amazon requires you to maintain product liability insurance of at least $1M per occurrence and $1M aggregate. Miss the 30-day deadline and your listings can be suspended.
Assureful is Amazon-compliant out of the box. Your COI is uploaded to Seller Central on your behalf.
Monthly Sales Threshold
$10K
Amazon's trigger for mandatory product liability insurance.
Traditional Insurers
Assureful
On average, 42% less than comparable A-rated insurers.
Connect your Seller Central account once. We handle the rest.
Read-only API access to your sales data. Takes 60 seconds. We never have access to your funds or inventory.
Our AI prices your policy across 33,000+ product categories based on your actual Amazon sales. COI issued immediately.
Your Certificate of Insurance goes directly to Amazon. Your listings stay live. Your premium adjusts monthly.
Yes. Assureful policies meet Amazon's $1M per occurrence and $1M aggregate minimum, are written on occurrence-based forms, name Amazon.com Services LLC as Additional Insured, and are underwritten by A-rated insurers (S&P A-, AM Best A- or better). We can send the Certificate of Insurance directly to Seller Central on your behalf.
Amazon requires product liability insurance once your gross monthly sales exceed $10,000 in any calendar month. Amazon typically gives sellers 30 days to provide a Certificate of Insurance after crossing the threshold. Missing the deadline can lead to listing suspension.
Most sellers receive a compliant COI within minutes of completing the application. Coverage starts immediately. We can also upload the COI directly to Seller Central for you.
Yes. We cover imported products from all countries, across 33,000+ product categories. Third-party vendor exclusions that trip up sellers with other carriers do not apply to Assureful policies.
Your policy covers global sales. Whether you sell via Amazon.com, Amazon.ca, Amazon.co.uk, or any other marketplace, you're protected.
We connect directly to your Amazon Seller Central account via a read-only API connection. Your premium is recalculated every month based on your actual Amazon sales. Sell more in Q4, pay proportionally. Sell less, save immediately. No annual forecasts, no surprise audits.
Your product liability policy remains active regardless of account status. For suspension-specific coverage (appeal costs, lost revenue), see our Seller Defender product, which covers up to $10,000 if your account is not reinstated within 180 days.
Yes. You can cancel at any time with 30 days' notice. No lock-in, no early termination fees.
A-rated product liability coverage in 2 minutes. COI uploaded to Seller Central. On average, 42% less than comparable A-rated insurers.
No obligation. Cancel with 30 days' notice.