Seller Central proof of insurance
Amazon Certificate of Insurance (COI)
Understand what Amazon expects, why COIs get rejected, and how to move from quote application to proof of insurance without rebuilding your sales story for a traditional carrier.
Seller Central requirements
What Amazon usually expects to see.
$1,000,000 per occurrence
$1,000,000 aggregate
Commercial general liability or product liability coverage
Occurrence-based coverage for eligible sellers
Amazon.com Services LLC shown as Additional Insured when required
A Certificate of Insurance that can be uploaded to Seller Central
Common rejection reasons
A COI can fail even when you bought insurance.
The policy limits do not meet Amazon's requested $1M/$1M threshold.
Amazon is missing from the Additional Insured wording.
The seller name, business address, or policy dates do not match the account.
The document is a quote, invoice, or application rather than a bound Certificate of Insurance.
The product category needs underwriting review before the carrier can support the proof request.
What the document should show
Check the fields before you upload.
Named insured and business address
Insurer and policy number
Effective and expiration dates
Coverage limits
Products and completed operations where applicable
Certificate holder and Additional Insured wording
How Assureful helps
Get quote-ready around real Amazon sales data.
01
Start with your seller details
Tell us who owns the business, where it operates, and which products need product liability review.
02
Connect Amazon
Connect Seller Central so underwriting can review real sales data instead of relying only on annual estimates.
03
Confirm coverage fit
Choose limits, answer the product questions, and submit the application for underwriting review.
04
Use the COI after approval
After the quote is approved and the policy is bound, the Certificate of Insurance can support Amazon proof requests.
Amazon COI FAQs
Questions sellers ask before uploading proof.
What is an Amazon Certificate of Insurance?
An Amazon Certificate of Insurance is proof that an Amazon seller has business liability coverage that supports Amazon's insurance requirements. It usually summarizes the policyholder, policy dates, limits, carrier, and Additional Insured details.
When does Amazon ask sellers for insurance?
Amazon commonly requires sellers to carry liability insurance after reaching $10,000 in gross sales in a month. Sellers may also need proof for account reviews, category requirements, or buyer requests.
Does Amazon need to be named as Additional Insured?
Amazon commonly expects Amazon.com Services LLC and its affiliates to be included as Additional Insured where required. The exact wording should match the current Seller Central instructions.
Can I upload a quote instead of a Certificate of Insurance?
No. A quote is not the same as a bound policy or Certificate of Insurance. Amazon proof requests generally require evidence that coverage is active.
Can Assureful help with Amazon COI needs?
Assureful is built for eCommerce sellers and routes Amazon sellers through a quote path that uses connected store data, product category review, and proof-of-insurance needs.
Ready to submit for review?
Start the quote path built for Amazon sellers.
Add the business details, connect Amazon, choose limits, and submit the application so underwriting can review the real sales data.
Get Amazon-ready quote