Assureful
Certificate of Insurance

What a Certificate of Insurance shows

A Certificate of Insurance summarizes your policy on one page: the named insured, the insurer and its rating, the coverage types and limits (per occurrence and aggregate), the policy dates, and any additional insured. A marketplace or buyer reads it to confirm your coverage meets their requirement before working with you.

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The fields on a COI

Field

What it shows

Named insured

Your legal business or entity name

Insurer & rating

The carrier and its financial rating (Amazon wants A- or better)

Coverage & limits

General and product liability, per-occurrence and aggregate limits

Policy form

Occurrence or claims-made (Amazon requires occurrence)

Policy dates

The active coverage period

Additional insured

Any party your coverage extends to, such as a marketplace

Common reasons a COI is rejected

  • the named insured does not match the seller account name
  • limits are below what the marketplace requires
  • the policy is claims-made where an occurrence form is required
  • the additional insured wording is missing or wrong

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Get a compliant Certificate of Insurance.

Assureful connects to your store, prices product and general liability on real sales, and issues a marketplace-ready COI with the additional-insured wording buyers ask for, usually the same day.

From $26/mo

Pay-as-you-sell insurance

  • A-rated underwriters
  • 42% less than comparable A-rated insurers (avg)
  • Quote in 2 minutes
  • No annual forecasts
  • Cancel anytime

No obligation. Cancel anytime.

Questions

FAQ.

What information is on a Certificate of Insurance?+

The named insured, the insurer and its rating, the coverage types and limits, the policy period, the policy form, and any additional insured. It is a summary of your policy, not the full contract.

Related

General information, not insurance advice. Sources: Insurance Information Institute. Reviewed 2026-07-01.