Assureful
Certificate of Insurance

Certificate of Insurance for Walmart Marketplace

Walmart Marketplace requires a Certificate of Insurance with general and product liability once your sales exceed $100,000 in GMV over 12 months, or when Walmart requests it. The COI must show at least $1,000,000 per occurrence and $2,000,000 aggregate and name Walmart Inc., its subsidiaries, and affiliates as additional insured.

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Walmart COI requirements

Requirement

Walmart's ask

When

Above $100,000 GMV in 12 months, or on request

Limits

$1,000,000 per occurrence / $2,000,000 aggregate

Coverage

General and product liability, worldwide

Additional insured

Walmart Inc., its subsidiaries, and affiliates

Named insured

Must match your Seller Center legal name

What happens without it

If Walmart requests a COI and you cannot provide a compliant one, orders and payments can be withheld until the certificate is received and approved. Having compliant coverage ready avoids that interruption.

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Get a compliant Certificate of Insurance.

Assureful connects to your store, prices product and general liability on real sales, and issues a marketplace-ready COI with the additional-insured wording buyers ask for, usually the same day.

From $26/mo

Pay-as-you-sell insurance

  • A-rated underwriters
  • 42% less than comparable A-rated insurers (avg)
  • Quote in 2 minutes
  • No annual forecasts
  • Cancel anytime

No obligation. Cancel anytime.

Questions

FAQ.

What Certificate of Insurance does Walmart require?+

General and product liability of at least $1M per occurrence and $2M aggregate, worldwide, naming Walmart Inc., its subsidiaries, and affiliates as additional insured, with your legal name matching Seller Center.

Related

General information, not insurance advice. Sources: Walmart Marketplace: Liability insurance policy. Reviewed 2026-07-01.