How to get insured as a new eCommerce seller
New sellers can get covered without much history: choose product and general liability, get a quote priced on early sales rather than a large annual forecast, and bind a policy that scales as you grow. You do not need years of data, and pay-as-you-sell keeps the cost low while volume is small.
Get a free quoteGetting started
01
Start with the base
Product and general liability covers the core exposure for a new physical-product seller.
02
Price on real, early sales
Pay-as-you-sell avoids overcharging a new seller for volume you do not yet have.
03
Bind and scale
The policy grows with your sales, so you are covered from your first orders.
04
Get a COI when asked
Provide a certificate the moment a marketplace or buyer requires one.
Good to know for new sellers
- you do not need years of history to get covered
- marketplaces require coverage above their thresholds regardless of age
- clean product and supplier records help your price
- one policy can cover multiple channels
Free quote
Do it in minutes, not days.
Connect your store, answer a few questions, and get product and general liability priced on real sales with a marketplace-ready COI. From $26/mo.
From $26/mo
Pay-as-you-sell insurance
- A-rated underwriters
- 42% less than comparable A-rated insurers (avg)
- Quote in 2 minutes
- No annual forecasts
- Cancel anytime
No obligation. Cancel anytime.
Questions
FAQ.
Can new sellers get product liability insurance?+
Yes. You do not need years of history. Pay-as-you-sell coverage prices on your early sales and scales as you grow, so a new seller can be covered from the first orders without a large upfront premium.
Related
General information, not insurance advice. Sources: Insurance Information Institute. Reviewed 2026-07-01.