Insurance cost
How much does eCommerce insurance cost?
Product and general liability starts around $26/month, priced on real sales. Here is what it costs by seller type, and why pay-as-you-sell beats a fixed annual premium.
Cost for Amazon sellers
From about $26/mo
See cost
Cost for Shopify sellers
From about $26/mo
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Cost for Walmart Marketplace sellers
From about $26/mo
See cost
Cost for supplement brands
Higher than average for eCommerce
See cost
Cost for cosmetics and skincare brands
Moderate-to-higher for eCommerce
See cost
Cost for small eCommerce businesses
From about $26/mo
See cost
Questions
Cost FAQ.
How much does eCommerce insurance cost?+
For most online sellers, product and general liability starts around $26/month priced on real sales, versus $500 to $1,500+ per year for a traditional annual policy. The exact price depends on your product category, sales volume, and claims history.
Why is pay-as-you-sell cheaper for many sellers?+
Traditional policies price from an annual revenue estimate entered once. Pay-as-you-sell prices from your actual monthly sales, so seasonal and smaller sellers are not overcharged for volume they do not have.
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