How much does insurance cost for Amazon sellers?
Amazon seller insurance typically starts around $26/month and scales with your sales. Amazon requires at least $1,000,000 in coverage once you pass $10,000 in monthly sales, and the real price depends on your product category, volume, and claims history rather than a flat rate.
Pay-as-you-sell vs a traditional annual premium.
Assureful (pay-as-you-sell)
Traditional annual
How it is priced
From your real monthly sales data
From an annual revenue estimate entered once
When you pay
Monthly, moving with your sales
Annual premium, often paid upfront
Seasonal fit
Adjusts to spikes and slow months
Fixed, can over- or under-charge
Starting cost
From about $26/mo
Often $500-1,500+/yr
Certificate of Insurance
Marketplace-ready, usually same day
Varies, can take days
Typical range
From about $26/mo; higher-risk categories and higher volume cost more.
What drives your price
- product category and risk
- monthly Seller Central sales
- claims and recall history
- the $1M/$1M limits Amazon requires
Free quote
See your exact price, not a range.
Connect your store and get a price built on your real sales, plus a marketplace-ready Certificate of Insurance when a platform or buyer asks.
From $26/mo
Pay-as-you-sell insurance
- A-rated underwriters
- 42% less than comparable A-rated insurers (avg)
- Quote in 2 minutes
- No annual forecasts
- Cancel anytime
No obligation. Cancel anytime.
Questions
Cost FAQ.
How much is Amazon seller insurance?+
It commonly starts around $26/month and scales with sales. Amazon requires at least $1,000,000 per occurrence and in aggregate above $10,000 in monthly sales, and the price depends on your product category, volume, and history.
More cost guides
Cost signals are typical ranges, not quotes. Get your real price at /apply. Reviewed 2026-07-01.