How to get product liability insurance for an online store
To get product liability insurance, confirm the coverage and limits you need, get a quote priced on your real sales, bind the policy, and get a Certificate of Insurance for any marketplace or buyer that asks. For an eCommerce seller, connecting your store makes pricing accurate and the COI fast.
Get a free quoteGet covered in four steps
01
Know what you need
For physical products, product and general liability is the base; check any marketplace or buyer limit (often $1M per occurrence).
02
Get a quote on real sales
Connect your store so the premium reflects actual monthly sales, not an annual estimate.
03
Bind the policy
Confirm the limits and bind coverage; occurrence-based form for marketplaces like Amazon.
04
Get your COI
Request a Certificate of Insurance with any required additional insured, usually same-day.
Have these ready
- your legal business or entity name
- product category and monthly sales
- any required limits and additional insured
- the channels you sell on
Free quote
Do it in minutes, not days.
Connect your store, answer a few questions, and get product and general liability priced on real sales with a marketplace-ready COI. From $26/mo.
From $26/mo
Pay-as-you-sell insurance
- A-rated underwriters
- 42% less than comparable A-rated insurers (avg)
- Quote in 2 minutes
- No annual forecasts
- Cancel anytime
No obligation. Cancel anytime.
Questions
FAQ.
How do I get product liability insurance?+
Confirm your coverage and limits, get a quote priced on real sales, bind the policy, and request a Certificate of Insurance for any marketplace or buyer. Connecting your store makes eCommerce pricing accurate and the COI fast.
Related
General information, not insurance advice. Sources: Insurance Information Institute. Reviewed 2026-07-01.