What happens if a buyer requests a Certificate of Insurance?
When a marketplace, retailer, or wholesale buyer requests a Certificate of Insurance, they want proof you carry the required coverage, often naming them as additional insured, before they will work with you. If you have a compliant policy you can provide it quickly; if not, the order or account can stall until you do.
Get a free quoteHow to respond
01
Get the exact requirement
Confirm the limits, additional-insured wording, and any policy-form rules (Amazon needs occurrence-based).
02
Bind or confirm your policy
Make sure your product and general liability meets the limits requested.
03
Issue and send the COI
Provide the certificate naming the required additional insured, usually same-day with Assureful.
Why they ask
Working with you exposes the buyer to product-liability risk. A Certificate of Insurance naming them as additional insured lets your coverage respond on their behalf, which is why it is a standard condition of doing business.
Free quote
Answer a COI request the same day.
Assureful issues a marketplace-ready Certificate of Insurance with the wording buyers ask for. Get covered from $26/mo.
From $26/mo
Pay-as-you-sell insurance
- A-rated underwriters
- 42% less than comparable A-rated insurers (avg)
- Quote in 2 minutes
- No annual forecasts
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Questions
FAQ.
What do I do when a buyer asks for a Certificate of Insurance?+
Confirm the exact limits and additional-insured wording they need, make sure your policy meets them, and provide the certificate. If you do not have a compliant policy yet, bind one first, which Assureful can do quickly.
Related
General information, not insurance advice. Sources: Insurance Information Institute. Reviewed 2026-07-01.