Build a clear picture of your range
Do not substitute documentation for a similar model. Keep the model identifiers on specifications, listings and supplier records aligned so a reviewer can follow the actual range.
Use the checklist below to organise information for an insurance review. It is a preparation aid, not a statement that every document is required in the first application screen. The reviewer may ask for more detail based on your products and business.
Your product information checklist
Model and function list
Record what each alarm detects, its power source and whether it interconnects with other devices.
Labels and instructions
Gather installation and user instructions and the claims made on packaging and listings.
Supplier and model records
Identify manufacturers and organise available product documentation by exact model number.
Sales and services
Prepare sales projections and identify any installation, maintenance or monitoring services your business provides.
Enter accurate details in your estimate
Start with your main product category, business location and sales figure. Assureful's initial estimate lets you select monthly or annual sales. Use the period that matches your figure; a $3,000 monthly projection is different from $3,000 annually.
You can begin below $10,000 a month. Do not increase the figure to meet an assumed minimum or omit products that may need review. If your range spans categories, be ready to explain it as the application progresses. Product and business eligibility remain subject to underwriting.
Know what comes after an estimate
An indicative estimate helps you explore pricing; it does not put insurance in force. Complete the required review, examine any offered terms and confirm that a policy has been issued before treating the business as insured.
If Amazon requires proof, check the business details on the issued documents, submit them through the instructions in Seller Central and follow up on their status. Keep a copy of the policy and the product information supplied during the review.
Common questions
Do I need every checklist item to see an initial estimate?
The first estimate screen asks for your main product category, business location and sales. This guide helps you prepare for any further review; additional information may be requested before terms or coverage can be offered.
Can I apply with less than $10,000 in monthly sales?
Yes. Assureful's application accepts sales figures below $10,000 a month. Use your actual sales or a reasonable projection. An estimate does not guarantee product eligibility, an issued policy or Amazon's acceptance of your documents.
Amazon policy source: Commercial liability insurance announcement, checked September 8, 2026. Check the current enhanced-safety category definitions in Seller Central (sign-in may be required). Product checklists and examples are Assureful editorial guidance, not Amazon’s complete category list.
For Mainland China sellers, Amazon’s separate AIA requirement also applies from November 2: new policies submitted must be obtained through AIA; compliant third-party policies submitted beforehand can continue until expiry. Assureful’s current application supports businesses based in the United States and Hong Kong.