3 guides · Requirements / Coverage / Preparation
Children’s products
seller insurance guides.
Insurance questions for children's product and toy sellers, from intended age ranges to the components inside a set.
Below $10,000 a month? You can still start an estimate.
What to focus on
Keep age ranges, materials and components visible. Product testing documents and insurance serve different purposes; neither should be used as a substitute for the other.
These are editorial product groups. Check exact Amazon category definitions before deciding whether the November requirement applies to a listing. Read the policy overview.
Children’s products & toys
For a children's product seller, the intended user is part of the product description. A soft toy, an activity set and a battery-operated toy need more precise information than a single toys category selection.
Check requirements
Amazon children’s product sellers: insurance beyond the sales threshold
Check the category, the sales threshold and your next steps.
Read the guideReview coverage
Toy product liability: check age ranges, product types and exclusions
Bring specific product and policy questions to your insurer.
Read the guidePrepare to apply
What a toy seller should prepare for an insurance application
Gather the records that make your business easier to review.
Read the guideAmazon policy source: Commercial liability insurance announcement, checked September 8, 2026. Check the current enhanced-safety category definitions in Seller Central (sign-in may be required). Product checklists and examples are Assureful editorial guidance, not Amazon’s complete category list.
For Mainland China sellers, Amazon’s separate AIA requirement also applies from November 2: new policies submitted must be obtained through AIA; compliant third-party policies submitted beforehand can continue until expiry. Assureful’s current application supports businesses based in the United States and Hong Kong.
Your next step
Start with the business you have today.
Below $10,000 a month? You can still apply. Tell us what you sell and use your actual sales or best projection.
Indicative estimate. Coverage and product eligibility subject to underwriting.