3 guides · Requirements / Coverage / Preparation
Ingestible products
seller insurance guides.
Practical insurance preparation for sellers of supplements and other ingestible products, with attention to ingredients, labels and the actual product range.
Below $10,000 a month? You can still start an estimate.
What to focus on
A format or formula change can matter even when the brand stays the same. Organise ingredient panels and supplier details before discussing product acceptance.
These are editorial product groups. Check exact Amazon category definitions before deciding whether the November requirement applies to a listing. Read the policy overview.
Ingestible products & supplements
A capsule, gummy and powdered drink can belong to the same brand while requiring different information for an insurance review. Describe the formulation and intended use of each line, not just the supplement brand name.
Check requirements
Amazon ingestible-product insurance: check your November requirements
Check the category, the sales threshold and your next steps.
Read the guideReview coverage
Product liability for ingestible products: questions about exclusions
Bring specific product and policy questions to your insurer.
Read the guidePrepare to apply
Quote preparation for supplement sellers: labels, suppliers and sales
Gather the records that make your business easier to review.
Read the guideAmazon policy source: Commercial liability insurance announcement, checked September 8, 2026. Check the current enhanced-safety category definitions in Seller Central (sign-in may be required). Product checklists and examples are Assureful editorial guidance, not Amazon’s complete category list.
For Mainland China sellers, Amazon’s separate AIA requirement also applies from November 2: new policies submitted must be obtained through AIA; compliant third-party policies submitted beforehand can continue until expiry. Assureful’s current application supports businesses based in the United States and Hong Kong.
Your next step
Start with the business you have today.
Below $10,000 a month? You can still apply. Tell us what you sell and use your actual sales or best projection.
Indicative estimate. Coverage and product eligibility subject to underwriting.