Assureful
Cross-Border Seller Insurance

Product liability insurance for Canadian sellers selling to the US

If you are based in Canadian and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. Canadian sellers reaching US buyers need coverage that meets US marketplace limits, not only their domestic policy.

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Selling to the US from Canadian: what to know

Consideration

What it means

Marketplace rules apply

Amazon, Walmart, and others require coverage based on your US sales, not your location

Importer / manufacturer risk

As the seller of imported goods into the US, you can be treated as the responsible party for a US claim

US-compliant wording

The policy must meet US limits and name the marketplace as additional insured on the COI

Occurrence form

Amazon requires occurrence-based coverage, not claims-made

When it comes up

  • your US marketplace sales cross the insurance threshold
  • a US marketplace requests a Certificate of Insurance
  • a US retailer or wholesale buyer asks to be named additional insured
  • you sell into the US as well as Canada

Free quote

Sell to US customers with compliant cover.

US marketplaces require US-compliant product liability regardless of where you are based. Start a quote to check eligibility and get a marketplace-ready Certificate of Insurance.

From $26/mo

Pay-as-you-sell insurance

  • A-rated underwriters
  • 42% less than comparable A-rated insurers (avg)
  • Quote in 2 minutes
  • No annual forecasts
  • Cancel anytime

No obligation. Cancel anytime.

Questions

FAQ.

Do Canadian sellers need US insurance to sell on Amazon?+

Yes, once US sales cross Amazon's threshold. The requirement is based on your sales into the US market, not where your business is based, so Canadian sellers must provide US-compliant coverage and a Certificate of Insurance.

Can a seller outside the US be sued over a product?+

US customers and marketplaces can pursue the seller of record, and importers of goods into the US are often treated as the responsible party because the overseas manufacturer is hard to reach. US-compliant product liability is the protection.