Product liability insurance for UK sellers selling to the US
If you are based in UK and sell to US customers on Amazon, Walmart, or your own store, you face the same US marketplace insurance rules as a US seller: Amazon requires at least $1,000,000 in coverage above $10,000 in monthly sales. A UK seller's own UK cover usually will not satisfy a US marketplace, which needs US limits and additional-insured wording.
Get a free quoteSelling to the US from UK: what to know
Consideration
What it means
Marketplace rules apply
Amazon, Walmart, and others require coverage based on your US sales, not your location
Importer / manufacturer risk
As the seller of imported goods into the US, you can be treated as the responsible party for a US claim
US-compliant wording
The policy must meet US limits and name the marketplace as additional insured on the COI
Occurrence form
Amazon requires occurrence-based coverage, not claims-made
When it comes up
- your US marketplace sales cross the insurance threshold
- a US marketplace requests a Certificate of Insurance
- a US retailer or wholesale buyer asks to be named additional insured
- you expand a UK brand onto Amazon US or Walmart
Free quote
Sell to US customers with compliant cover.
US marketplaces require US-compliant product liability regardless of where you are based. Start a quote to check eligibility and get a marketplace-ready Certificate of Insurance.
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Questions
FAQ.
Do UK sellers need US insurance to sell on Amazon?+
Yes, once US sales cross Amazon's threshold. The requirement is based on your sales into the US market, not where your business is based, so UK sellers must provide US-compliant coverage and a Certificate of Insurance.
Can a seller outside the US be sued over a product?+
US customers and marketplaces can pursue the seller of record, and importers of goods into the US are often treated as the responsible party because the overseas manufacturer is hard to reach. US-compliant product liability is the protection.
Related
General information, not insurance advice. Sources: Amazon Seller Central: Commercial Liability Insurance, Insurance Information Institute. Reviewed 2026-07-01.