How-to guides
How to get your online store insured
Clear, step-by-step guides for getting product liability insurance, meeting Amazon's rules, insuring imported goods, and keeping your cost down.
How to get product liability insurance for an online store
To get product liability insurance, confirm the coverage and limits you need, get a quote priced on your real sales, bind the policy, and get a Certificate of Insurance for any marketplace or buyer that asks. For an eCommerce seller, connecting your store makes pricing accurate and the COI fast.
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How to get Amazon seller insurance and upload the COI
To meet Amazon's requirement, get commercial liability insurance of at least $1,000,000 per occurrence on an occurrence-based form, name Amazon.com Services LLC as additional insured, then upload the Certificate of Insurance in Seller Central. Amazon requires this within 30 days of exceeding $10,000 in monthly sales.
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How to insure imported products you sell
To insure imported products, get product liability coverage and confirm it does not carry a foreign-manufacturer or vendor exclusion, because as the importer of record you can be treated as the responsible party for a US claim. Keep supplier and testing records, which support both the policy and any claim.
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How to get insured as a new eCommerce seller
New sellers can get covered without much history: choose product and general liability, get a quote priced on early sales rather than a large annual forecast, and bind a policy that scales as you grow. You do not need years of data, and pay-as-you-sell keeps the cost low while volume is small.
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How to lower your product liability insurance cost
The biggest lever is pricing on real sales instead of an inflated annual forecast, so seasonal and smaller sellers are not overcharged. Beyond that, clean product documentation, a good claims history, accurate category classification, and consolidating channels onto one policy all help keep the price down.
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Questions
FAQ.
How do I get product liability insurance for an online store?+
Confirm your coverage and limits, get a quote priced on real sales, bind the policy, and request a Certificate of Insurance for any marketplace or buyer. Connecting your store makes eCommerce pricing accurate and the COI fast.
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Connect your store and get product and general liability priced on real sales, with a marketplace-ready COI. From $26/mo.
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