A-rated product liability insurance built for Shopify merchants. Connect your store, get priced on real sales data, and download a Certificate of Insurance in minutes, the same one your wholesale partners and marketplaces ask for.
On average, 42% less than comparable A-rated insurers.
No obligation. Coverage starts immediately. Cancel anytime.
Integrated with Shopify via OAuthWhen Shopify Sellers Need Insurance
Target, Walmart Marketplace, Faire and most retail partners require a Certificate of Insurance before you ship a single unit.
The moment you list on Amazon, Etsy, or Walmart, product liability insurance becomes mandatory.
Most manufacturers and dropshipping partners require you to carry product liability coverage.
Your homeowner's policy excludes commercial activity. One claim can cost $50,000+ in defense fees alone.
Traditional Insurers
Assureful
On average, 42% less than comparable A-rated insurers.
Connect your Shopify store once. We rate, price, and issue automatically.
One-click OAuth from your Shopify admin. We pull historical sales and product categories automatically. Read-only access.
Our AI underwrites your policy across 33,000+ categories based on real data. You see the price before you commit. COI issued on bind.
Send a Certificate of Insurance to any retail partner in seconds. Your premium adjusts monthly as your store grows.
Shopify itself does not require insurance to open a store, but it is a practical requirement in several situations: wholesale retail partners (Target, Walmart Marketplace, etc.) demand a Certificate of Insurance before onboarding, dropshipping suppliers often require proof of coverage, and Shopify Plus merchants frequently carry it to meet enterprise client requirements. If you ever plan to sell outside Shopify (Amazon, Etsy, Walmart, wholesale), you will need coverage anyway.
Product liability covers you if a product you sell causes bodily injury or property damage to a customer. This includes legal defense costs, settlements, and judgments. Assureful policies also cover imported goods (including from China), across 33,000+ product categories.
We connect to your Shopify store via an OAuth integration and automatically pull your sales data each month. Your premium is recalculated every month based on actual revenue. No annual forecasts, no surprise audits at renewal. If your sales drop, your premium drops with them.
Premiums start at $26/month. The exact price depends on your product categories, monthly revenue, and coverage limits. Our AI underwrites based on 400+ data points from your actual Shopify sales, so you're priced on real exposure, not a generic small-business rate.
Yes, if you want to protect yourself from day one. One product liability claim can cost $50,000+ in legal defense even when the claim is ultimately dropped. Standard homeowner's insurance excludes commercial activity the moment you list a product for sale, so your personal policy won't pay.
Yes. Your Assureful policy covers global sales. Whether your buyers are in the US, UK, EU, or anywhere else, you're protected.
Yes. Once you're covered, you can download a COI instantly and add any specific additional insured party (Target, Walmart Marketplace, a wholesale buyer, etc.) through your account. Most sellers get the COI in minutes.
One Assureful policy covers both. We integrate with Amazon Seller Central and Shopify simultaneously and rate your policy on combined sales across all channels. You get a single COI that meets both platforms' requirements.
Yes. You can cancel at any time with 30 days' notice. No lock-in, no early termination fees.
A-rated product liability insurance built for Shopify. On average, 42% less than comparable A-rated insurers.
No obligation. Cancel with 30 days' notice.