A side-by-side look at both providers for Amazon and Shopify sellers.
Facts verified as of April 2026 from each provider's public site.
Hiscox is an established global insurance brand with broad small-business coverage. Assureful is purpose-built for eCommerce sellers, with monthly billing tied to real store data, not annual forecasts.
Hiscox positions itself as: Hiscox is a global specialty insurer serving small businesses across many industries, with online quoting for general liability and BOP policies.
| Feature | Hiscox | Assureful |
|---|---|---|
| Built specifically for Amazon/Shopify sellers | ||
| Pricing billed monthly on actual sales | ||
| Direct integration with Seller Central / Shopify | ||
| Amazon-compliant Certificate of Insurance (A-rated) | ||
| COI uploaded to Seller Central for you | ||
| Coverage for goods imported from China | Varies by class code | |
| Claims handled directly |
On average, Assureful premiums are 42% less than comparable A-rated insurers.
Assureful is built narrowly and well for Amazon and Shopify sellers. That focus is a trade-off, Hiscox serves use cases Assureful intentionally does not:
Connect your Amazon or Shopify store and get an exact monthly price from Assureful, no obligation. Compare it against your current Hiscox quote side-by-side.
No obligation. Cancel with 30 days' notice.
Sources: https://www.hiscox.com/, https://www.hiscox.com/small-business-insurance/
Disclaimer: Facts verified as of April 2026 from each provider's public website. Competitor product and coverage details may change; always confirm specifics directly with Hiscox before making a decision. This page is published by Assureful and reflects our comparative positioning. Hiscox is not affiliated with Assureful. All trademarks belong to their respective owners.