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NBA star Francisco Garcia and the Sacramento Kings took on the Italian manufacturer of the balancing ball that put Garcia on the sidelines for most of an NBA season – and won. In this case study, we’ll explore what happened, the results of the case, and the lessons we...
The world of product liability has seen numerous landmark cases, but few have been as impactful as Bullock v. Philip Morris. Raised in 2001, the suit revolved around the tragic story of Betty Bullock – a lifelong smoker who developed lung cancer. It became a...
Imagine this: you're on the hunt for your next big product. One day, it hits you. An idea that’s simple, but brilliant – stackable 5mm magnets, intended to be a desk toy. You launch your product, and it goes wild. Sales hit all-time highs day after day. In just four...
Navigating product liability in the digital world is like walking through a maze with hidden traps. Just when businesses think they've mastered the path, a new challenge emerges. This article compares the traditional brick-and-mortar approach to product...
In 2015, the world was swept up in a hoverboard craze, and the novel, self-balancing boards quickly became the must-have gift of the holiday season. But the buzz around this novelty quickly wore off when reports began to surface of hoverboards spontaneously...
Would your business survive if a minor packaging detail cost you nearly $3 million? The infamous McDonald’s Hot Coffee lawsuit, also known as Liebeck v. McDonald's Restaurants, was a highly publicized 1994 product liability lawsuit against the McDonald's...