Seller insurance requirements
Do you need insurance to sell on Faire?
Usually, in practice. Faire itself does not publish a single insurance limit, but Faire is a wholesale marketplace, and the retailers who stock your products frequently ask brands for a Certificate of Insurance, often naming the store as additional insured. Product liability coverage of around $1,000,000 per occurrence is a common expectation before a boutique will place an order.
42%
average savings
$26
starting monthly
Same day
marketplace-ready COI
The requirement
Faire (wholesale) at a glance.
What Faire does and does not require, and what your buyers may ask for even when the platform is silent. Confirm against the current seller agreement before you rely on it.
Insurance required?
Often required
When it applies
When a retailer or stockist on Faire requests a Certificate of Insurance before ordering.
Minimum limits
No single Faire-set limit; $1,000,000 per occurrence product liability is a common wholesale expectation.
Additional insured
The retailer or stockist, when they request it.
Carrier rating
Your choice; pick a reputable insurer.
Deductible cap
Not applicable.
COI deadline
Ahead of, or at the time of, a wholesale order.
Named insured
Your brand's legal entity.
When you actually need it
What triggers a coverage request.
The policy pieces that matter for Faire sellers are product liability, general liability. These are the moments that create the need in practice.
01
A boutique or retailer asks for a COI before placing a wholesale order
02
You sell into stores as well as direct-to-consumer
03
You sell higher-risk goods (food, beauty, candles, supplements)
04
You want one policy that covers wholesale plus Shopify and Amazon
The exposure
What happens if you skip it.
A missing or non-compliant Certificate of Insurance can stall or lose a wholesale order, since many retailers will not stock a brand that cannot name them as additional insured. And any product claim from a stocked item is still the brand's responsibility.
By the numbers
Why the coverage is worth it.
Faire keeps growing, and so does product-liability exposure. A single defective-product claim can cost more than years of premium. These are the numbers behind the requirement.
$10K–$500K
typical pre-trial product-liability settlement range, with jury verdicts running into the millions
Insurance Information Institute — product liability facts~67%
of product-liability cases end in a settlement paid to the plaintiff
Insurance Information Institute — product liability facts48%
of U.S. commercial tort costs are carried by small businesses — about $160 billion a year
U.S. Institute for Legal ReformHow Assureful helps
A Faire-ready policy, priced on real sales.
Assureful connects to your store, prices product liability from your real monthly sales, and issues a marketplace-ready Certificate of Insurance with the required additional-insured wording, usually the same day.
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See your Faire price in minutes.
No calculator gymnastics. Enter your email, connect your store, and get product liability insurance priced on your real sales, with a marketplace-ready Certificate of Insurance the moment Faire or a buyer asks for one.
- Starts at $26/mo, about 42% less than comparable A-rated insurers
- Same-day COI with the right additional-insured wording
- No long forms and no annual-forecast guesswork
From $26/mo
Pay-as-you-sell insurance
- A-rated underwriters
- 42% less than comparable A-rated insurers (avg)
- Quote in 2 minutes
- No annual forecasts
- Cancel anytime
No obligation. Cancel anytime.
Questions
Faire seller insurance FAQ.
Do I need insurance to sell wholesale on Faire?+
Faire does not set a single insurance rule, but the retailers who buy through it often require a Certificate of Insurance, frequently naming their store as additional insured, before they will stock your brand. Product liability coverage around $1,000,000 per occurrence is a common wholesale expectation.
Why do Faire retailers ask for a Certificate of Insurance?+
Stocking a product exposes the retailer to product-liability risk, so many ask brands to carry coverage and name the store as additional insured. It is a standard wholesale requirement, not unique to Faire.
Other marketplaces
Requirements on the platforms you sell next.
Sources
Where these requirements come from.
Requirements as documented as of 2026-07. Marketplace terms change, so confirm against Faire's current seller agreement before you rely on this page.
Start now
Get Faire-ready coverage in 2026.
Connect your store, answer a few questions, and get a marketplace-ready Certificate of Insurance with the additional-insured wording buyers ask for.
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