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Amazon Certificate of Insurance: 6 Steps to Upload your COI in Seller Central

Amazon Insurance

Congratulations, you’ve hit $10,000 in gross monthly sales on Amazon and secured your liability insurance as per Amazon’s requirements – so what next?

What is an Amazon Certificate of Insurance?

Your Certificate of Insurance, or COI, is a document that confirms your liability insurance coverage in line with Amazon’s requirements. 

Your COI, provided by your insurance carrier, it should include the following information:

  • Amount of coverage
  • Exclusions or deductibles
  • Name of Insurer
  • Name of Insured
  • Policy Number

Amazon sellers are required to upload their COI to Amazon within 30 days of receiving the insurance request email. But, we recommend you do it as soon as possible, in case there are any issues in the approval process. 

Failing to provide documentation within 30 days may result in penalties like account suspension or listing removals.

Amazon also has the right to decline your COI if the information you supply is incorrect or not compliant – requiring you to go through the upload and approval process again (which is why we recommend getting this sorted ASAP.)

What does an Amazon COI look like?

Your COI should look a little something like this:

Assureful example certificate of liability insurance

Haven’t secured your Commercial General Liability Insurance yet? Assureful policies are specifically designed for Amazon sellers, taking the stress out of finding the right cover.

No obligation quote.
Policies can be canceled at any time, with 30 days’ notice.

How to Upload Your Certificate of Insurance to Amazon: Step-By-Step

  1. Log in to your Seller Central account
  2. Navigate to “Account Info”
  3. Select “Business Insurance”
  4. Enter your information
  5. Upload your certificate of insurance
  6. Final check and submit

1. Log in to your Seller Central Account

Head to your Seller Central account dashboard – which should look like this:

Amazon seller central login page

2. Navigate to “Account Info”

From there, click the small gear icon in the top right corner and scroll to “Account info” in the dropdown menu.

Account Info

3. Select “Business Insurance”

Once inside your account information, select “Business Insurance” under the “Business Information” category. 

Navigate to Business insurance

4. Enter Your Information

Move to the second tab marked “Step Number Two: Upload Proof of Insurance“.

Enter insurance details

Enter the following details:

Name of Insurer: The name and spelling must match exactly to the “insurer” listed on your certificate of insurance. 

Name of Insured: The name of the business that holds the insurance policy. Again, ensure this matches exactly to the name noted on your COI.

Policy Number: Every insurance policy has a unique number which can be found here on your Assureful policy:

Assureful example certificate of liability insurance policy Number

Policy Start and End Date: The dates for which your insurance is valid.

If you secured your insurance from an Amazon Insurance Accelerator participant, check the respective box. You are not required to check this box as an Assureful insurance holder. 

5. Upload Your Certificate of Insurance

Select “Choose File” under the “Upload Certificate of Insurance” header to see the below popup:

Confirm insurance requirements

Take a moment to review and confirm the insurance requirements before confirming that your policy satisfies those requirements. 

Confirmed policy statement

Click “Choose File”.

Note: the accepted formats of documents are .doc, .docx and .pdf.

Then locate your certificate of insurance document on your desktop and hit “Open”.

6. Final Check and Submit

Ensure you double-check that all the information that you entered in Step 4 is correct before hitting submit. 

Can I Send My Documentation via Post?

If you want to submit your COI to Amazon via post, a physical copy can be sent to:

Amazon,
P.O. Box 81226,
Seattle,
WA 98108-1226,
Attention: Risk Management.

And that’s it! 

Your certificate of insurance is uploaded to your Amazon seller account and in review. As long as the information you’ve submitted is correct and compliant with Amazon’s requirements, your certificate will be accepted and you can focus on growing your business with peace of mind. 

Final Tip: Always ensure to re-upload your certificate whenever your policy changes, is renewed, or you change provider.

Haven’t secured your Commercial General Liability Insurance yet? Assureful policies are specifically designed for Amazon sellers, taking the stress out of finding the right cover.

No obligation quote.
Policies can be canceled at any time, with 30 days’ notice.

Amazon COI FAQs

How do I upload proof of insurance to Amazon?

Simply follow steps 1 through 6 in this blog post once you have received your certificate of insurance from your provider.

How do I update my insurance on Amazon?

To update your insurance details in your Amazon seller account, follow the same steps to upload your new certificate of insurance.

What are the requirements for Amazon insurance?

Amazon requires sellers who reach gross sales of $10,000 a single month to maintain a Commercial General Liability Insurance policy. The policy must have a minimum of $1 million per occurrence and in aggregate, and it must cover bodily injury, personal injury, and broad-form property damage arising out of your products or business operations. Read more about Amazon’s requirements in our Amazon insurance guide.

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