Assureful resources
Insurance research for serious ecommerce sellers.
Practical articles, product liability guides, state pages, and insurer comparisons for Amazon, Shopify, and multi-channel sellers who need coverage that fits what they actually sell.
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Core guides, not random posts.
Start with the guide that matches your question: marketplace requirements, Shopify coverage, product liability by state, or a broader eCommerce insurance overview.
Pillar
eCommerce insurance buyer's guide
Start here if you need the full coverage picture across product liability, general liability, COIs, and channel requirements.
Amazon
Amazon seller insurance
What third-party sellers need to know about Amazon proof of insurance, COIs, and product liability requirements.
Shopify
Shopify product liability insurance
Coverage and quote-readiness guidance for Shopify brands, Shopify Plus merchants, and DTC operators.
States
Product liability insurance by state
State-specific pages for local product liability context, seller requirements, case signals, and quote planning.
High-intent resource paths
Find the page that matches your buying moment.
Amazon categories
Product liability guides for Amazon sellers
Use these pages when Amazon proof, Seller Central paperwork, product category, and monthly sales data all matter together.
Shopify categories
Product liability guides for Shopify brands
Use these pages when DTC sales, wholesale buyers, suppliers, and marketplace expansion change the insurance conversation.
Best-fit comparisons
Best product liability insurance by niche
Use these pages when the seller is comparing insurance options and wants category-specific buying criteria.
Insurer comparisons
Compare Assureful against traditional carriers
Use these pages when you are comparing fit, pricing model, COI support, and ecommerce coverage scope against traditional carriers.
State hooks
Research product liability by state
Use state pages when your seller entity, claims environment, buyer requirements, or surplus lines context needs a local lens.
Browse articles
Showing 14 articles in Claims & Cases. Clear filter / Open the famous product liability cases
Claims & Cases
Assureful
Claims & Cases
8 min
What Insurance Do I Need To Sell Products Online?
Your homeowner's policy stopped covering you the day you listed a product. Most sellers learn this from the denial letter, not from their broker.
April 19, 2026
Claims & Cases
17 min
Is Public Liability Insurance Worth It? Real Results From A 30-Day Claim Simulation
A 30-day claim simulation: $13,500 average payout against a $67-a-month premium. The math is not subtle. The exclusion that makes it stop being worth it is.
April 10, 2026
Risk & Quotes
13 min
How Much Is $20 Million Public Liability Insurance? A Checklist To Decide If You Need High Limits
A $1M policy costs $23 a month. A $20M policy costs $190. The 8-question checklist that decides whether you need the higher limit, or you are paying for fear.
April 6, 2026
Coverage Types
15 min
Is It Illegal To Run A Business Without Insurance? 7 Legal And Financial Mistakes That Trip Up Owners
Running uninsured is legal in 49 states. It is not survivable in any. The average legal dispute costs $82,000. Seven mistakes that destroy stores in week one of a claim.
April 6, 2026
Coverage Types
17 min
Commercial Auto Insurance Hired And Non-Owned Explained: When Your Store Needs This Coverage
Your personal auto policy stops covering you the moment a customer's package is in the back seat. One delivery accident becomes a $45,000 gap. HNOA closes it.
April 6, 2026
Coverage Types
13 min
What Is Public And Products Liability Insurance? How To Tell If Your Store Needs It
Public liability covers the trip and the fall. Product liability covers the harm from the goods you sold. Most sellers carry one and need both. Here is the line between them.
April 5, 2026
Coverage Types
13 min
What Is Product Liability Insurance For? 7 Costly Mistakes Sellers Make
One product liability lawsuit can cost $150,000 before any verdict. Seven mistakes that turn a $42 a month policy into a denied claim when the lawyer arrives.
April 5, 2026
Claims & Cases
14 min
What Is Not Covered By Public Liability? Clear Answers And How To Fill The Gaps
Public liability covers the slip and the property damage. It excludes the product defect, the cyber breach, and the employee injury. Three policies fill the rest.
April 5, 2026
LLC & Structure
13 min
Should You Insure The Business Or Yourself? Structure, Licenses, And Coverage Decisions That Matter
An LLC alone keeps the lawsuit off your house. It does nothing for the inventory, the Shopify store, or the working capital. The four layers that complete the protection.
March 19, 2026
Coverage Types
6 min
McDonald's Coffee Case: Liability Lesson from a $3M Mistake
Stella Liebeck got third-degree burns from McDonald's coffee. The case is not the punchline America thinks. The packaging detail that cost McDonald's nearly $3M.
June 1, 2024
Shopify
8 min
Shopify Insurance: 2026 Guide to Coverage, Cost + What You Need
Shopify does not require insurance. Wholesale buyers, dropshipping suppliers, and payment processors quietly do. The Shopify-shaped policy that opens those doors.
June 1, 2024
Claims & Cases
6 min
NBA Star Garcia vs Ledraplastic: A Product Liability Lesson
An NBA player burst an exercise ball and lost a season. The Italian manufacturer paid. The case set the rule for imported product defects, and most sellers still ignore it.
February 2, 2024
Claims & Cases
7 min
Bullock v. Philip Morris: A Landmark Product Liability Case
A Los Angeles jury awarded Betty Bullock $28 billion in punitive damages. The court cut it to $28 million. The difference is the difference between sued and buried.
January 7, 2024
Coverage Types
4 min
OpenAI Faces Wrongful Death and Product Liability Claims Over Teen’s ChatGPT Use
OpenAI is facing wrongful-death and product liability claims over a teen's ChatGPT use. The case tests whether software is a product. Every digital seller should read it.
March 26, 2026
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